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GambleAware Launches Second Phase Of Its ‘Bet Regret’ Campaign

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Leading gambling charity GambleAware has launched the second phase of its responsible gambling Bet Regret campaign.

The charity launched the new phase this week with a new ad which encourages players to “Think twice or you’ll Bet Regret it”. The campaign aims to promote responsible gambling and reportedly targets an estimated 2.4 million young men between the ages of 16-34 who wager on sports regularly.

GambleAware launched the campaign back in February with the aim to raise awareness of signs and symptoms of someone suffering from a gambling addiction. The new phase of the Bet Regret campaign will receive support from GVC Holdings, the parent company of Bwin, Ladbrokes and Coral, Party Casino, Gala Casino and Bingo, and many more.

As part of its pledge to support GambleAware’s campaign, GVC revealed it would be donating its branding rights from its sponsorship of the Scottish Professional Football League (SPFL) which will see the Bet Regret campaign promote at all 42 SPFL football club grounds.

GambleAware Chief Executive Marc Etches said in a statement: “The Bet Regret campaign is really starting to gain momentum, and seems, at this early stage, to be resonating with our audience. This season, we look to build on that, drive more conversations around Safer Gambling, and help people Think Twice to steer clear of Bet Regret.”

The Bet Regret Campaign

According to the charity, the campaign has had a 61% rate of recognition amongst the target campaign audience during the first Bet Regret wave. Meanwhile, the charity will be looking to other partnerships to support the campaign throughout the upcoming 2019/2020 football season.

According to GambleAware, the campaign is centred around “raising awareness of three risky behaviours – betting whilst bored, drunk or chasing losses.” A recent survey by the charity found that around 63% of its target audience believes that there are too many opportunities to bet. In addition, GambleAware’s study found that around two million adults suffer harm related to gambling including 340,000 people who have been classed as problem gamblers.

The news comes after Paddy Power launched its Save Our Shirts campaign which aims to bring an end to football shirt sponsorships. The Irish bookmaker has already signed up five football clubs including Huddersfield Town, Motherwell, Newport Country, Southend United and Macclesfield Town.

Meanwhile, LeoVegas is looking to tackle problem gambling after announcing plans to launch its LeoLine live chat service which will provide instant support to vulnerable players. The popular online casino has partnered with leading charity Gambling Therapy to implement the service.

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