Monday, 29 July 2019

Paddy Power ‘Save Our Shirt’ Campaign Confirms More Football Clubs

Paddy Power Save Our Shirt

Paddy Power has confirmed that two more football clubs have joined its Save Our Shirt campaign.

Earlier this month, popular Irish bookmaker Paddy Power announced its Save Our Shirt campaign which aims to end football shirt sponsorships. Paddy Power announced the campaign with football club Huddersfield Town before signing on additional clubs Motherwell and Newport County.

Last week, football club Southend United was announced as part of the Paddy Power campaign. Like with Paddy Power’s previous clubs, the move will see the Irish bookmaker sponsor the football club. However, the betting firm will relinquish space on the club’s jersey.

Rhys Ellingham, the Head of Commercial for Southend United, said in a statement: “This is a record-breaking deal for the club, commercially, but also a huge victory for the fans and everyone associated with Southend United. We’ve been patiently waiting to announce that we are joining Save Our Shirt, and are delighted to return our kits to the fans this season.”

He added: “We encourage all other clubs and sponsors to join the campaign.”

A Paddy Power spokesperson added: “Another day, another shirt saved – we’re delighted that Southend United have joined our Save Our Shirt campaign, making it four British clubs who have been sponsored by Paddy Power for this season ahead. As a sponsor, we know our place – and it’s not on your shirt.”

The Fifth Football Club

This week, it was announced that football club Macclesfield Town had become the fifth to join Paddy Power’s campaign. Again, the Irish bookmaker will sponsor the club but its branding will not be displayed on the team’s Nike kits.

According to Paddy Power’s official press release, the new kit was worn for the first time over the weekend and will be work throughout the English Football League, which is set to kick off on August 3rd.

Sol Campbell, the manager of the team, said in a statement: “We’re delighted to have Paddy Power saving our shirt. The club saw their campaign and were really keen to be a part of it and we wanted to return our kit back to our fans. We’re pleased to have Paddy Power un-sponsoring us, and we look forward to the season ahead.”

Commercial Manager at Macclesfield Town James Beckett said: “Macclesfield Town are proud to be unsponsored by Paddy Power this season. It is an exciting partnership with us with one of the world’s most recognisable betting brands. It’s a partnership that will bring great commercial benefit to the football club, and I’m sure our supporters will be pleased to see us linking up with Paddy Power.”

He added: “We would like to thank everyone concerned for their efforts in bringing this to fruition and saving our shirt.”