Thursday, 7 October 2021

Operator Asiabet33 Named As Fulham FC’s New Official Betting Partner

Fulham FC Football Sponsorship

Gambling operator Asiabet33 has been named Fulham FC’s official Asian betting partner for the remainder of the 2021/2022 season.

The betting and online casino operator launched in 2017 and operates in Malaysia, Thailand, Indonesia, Singapore, and Japan, with plans to expand across the rest of Asia in the coming years. Fulham FC, which currently has a front-of-team shirt sponsorship with BetVictor, hopes that the new agreement with Asiabet33 will help expand the club’s reach across Asia.

Leo Li, the Managing Director and Co-Founder of Asiabet33, said in a statement via Insider Sport: “Asiabet33 is thrilled to be partnered with Fulham Football Club to service the Asian market. This partnership is a monumental opportunity for us to grow from strength to strength as a prominent player in the Asian gaming technology industry.”

Jon Don-Carolls, the Fulham FC Sales Director, added: “We are delighted to have Asiabet33 on board as our betting partner in the Asian region and look forward to working with them further to develop our global fanbase.”

News of the sponsorship comes as the UK Government continues its review of the Gambling Act 2005, an outcome of which may be a complete ban on gambling sports sponsorships. As we reported last month, ministers are set to release a white paper either by the end of the year or in early 2022, and there will be a three-month consultation before the bill is sent to Parliament and changes made.

Betfred Expands In The US With Paragon Casino Resort

Meanwhile, gambling operator Betfred Sports has expanded in the United States after striking a partnership with Paragon Casino Resort. Under the partnership, the operator has launched and will operate a “first-of-its-kind” Vegas-style brick-and-mortar sportsbook at the Paragon Casino Resort’s Draft Room in Louisiana.

As reported by CasinoBeats, the sportsbook will include a video wall, betting counters and kiosks, theatre seating, three private rooms, and it will have access to the Draft Room’s restaurant and bar, which offers food, drink, and various seating options with over 100 televisions.

Marshall Sampson Sr, the General Manager of Paragon Casino Resort, said in a statement on the agreement: “Our partnership with Betfred Sports marks a new chapter for Paragon – which has always been a source of pride for Marksville and the people of Louisiana. With this new partnership, I hope visitors from across the region will have the chance to experience it for themselves. Together, we are offering a first-class sports betting platform and venue that will make Paragon Casino Resort the place to bet and watch games in Lousiana.”

Mark Stebbings, the Chief Operating Officer at the Betfred Group, commented: “Louisiana is an exciting opportunity for Betfred Sports to continue its expansion in the US after successful launches in Iowa, Colorado, and Pennsylvania. We look forward to utilising our 50 years of bookmaking experience with our fantastic partner, Paragon Casino Resort, to bring the best sports betting experience to bettors in the state.”

Evolution Bolsters US Presence With Betway Partnership And New Game Studio

Also this week, live casino game provider Evolution has bolstered its presence in the United States by signing an agreement with operator Betway and launching a brand new game studio in New Jersey.

Under Evolution’s partnership with Betway, the studio has launched its entire selection of live casino and First Person casino games with the operator in the states of New Jersey and Pennsylvania. The content includes live and First Person versions of Roulette, Blackjack, Baccarat, and numerous Poker titles.

Jeff Millar, the Commercial Director for North America at Evolution, said in a statement: “Our US rollout continues at pace and, once again, we are delighted to be working with a brand with which we have already built an extremely strong and close relationship in other markets. We very much look forward to helping Betway achieve major success in these first two states, and in other states in the future.”

Anthony Werkman, the CEO at Betway, added: “Through our new US sports sponsorship deals, the Betway brand will be seen courtside and riskside in some of the biggest arenas in North America. Betway customers in New Jersey and Pennsylvania will be able to enjoy playing our world-class, Evolution-powered online casino games in their homes and while on the move. Having worked with Evolution for many years, we are confident that players in New Jersey and Pennsylvania will be very excited indeed by our US-focused online games offered in a fair, safe, secure, and responsible environment.”

In addition to the Betway partnership, Evolution has announced the launch of a custom and dedicated live casino studio based in New Jersey for Penn Interactive, the subsidiary of Penn National Gaming, Inc.

The brand new area, branded as ‘Barstool Sportsbook & Casino’, is found within Evolution’s live casino production studio in New Jersey and follows the launch of similar services in Michigan and Pennsylvania, and it is part of the game provider’s goal in expanding across the regulated US online gambling market.

According to Evolution, all content by subsidiary NetEnt is already available with the Barstool Sportsbook & Casino in Michigan, New Jersey, and Pennsylvania, with a West Virginia launch planned for later this year. Evolution’s other subsidiary, Red Tiger Gaming, is expected to launch its content in Michigan, New Jersey, and Pennsylvania by the end of the year.

Speaking about the launch, Jeff Millar said in a statement: “We are delighted to continue to build on our very strong relationship with Penn Interactive. We have worked together to create a bespoke dedicated Live Casino studio, completely customised to Barstool’s brand and look and feel. We very much look forward to rolling out our industry-leading mix of live games and slots to Penn players in further states.”

Jon Kaplowitz, the Head of Penn Interactive, added: “The combination of Evolution’s great team and proven ability to deliver the widest range of quality online casino products quickly to market makes them an ideal partner for Penn Interactive. We are especially excited about the development of the custom Barstool-branded studio, which allows us to further utilise the broad array of media talent at Barstool Sports and provide our customers with yet another differentiated gaming experience.”

The above launch comes several months after Evolution launched its live casino content with Entain’s UK brands, including Ladbrokes and Coral, with launches on Gala Casino and Gala Bingo to come later on. More recently, Evolution has successfully acquired game development studio Big Time Gaming, although there’s been no word on whether the studio’s casino games are launching with Betway Sports.

Wazdan Partners With OktagonBet To Expand In Serbia

Evolution isn’t the game provider looking to expand its presence around the world as Wazdan announced a partnership with operator OktagonBet to boost its reach in the Serbian market.

Under the partnership, Wazdan has provided OktagonBet in Serbia with its entire selection of casino games, including all Hold The Jackpot titles, the Larry The Leprechaun series, and the Power Of The Gods franchise too. The agreement will also encompass all future casino games.

Wazdan’s deal with OktagonBet marks the studio’s second operator partnership in the Serbian market, and it comes after Wazdan made other agreements with MeridianBet, Twin Casinos, Elite24Bet, Buzz Bingo, Odin Services, Tuko Productions, Virtualsoft, Swiss Casinos, 25syv, and numerous other gambling firms.

In addition to now offering all of Wazdan’s high-quality casino games, OktagonBet has access to the studio’s Unique Wazdan Features. They include Volatility Levels™ that allow players to alter a game’s volatility levels, Ultra Fast Mode that allows players to boost gameplay, Ultra Lite Mode that decreases loading time on slower internet connections, and Big Screen Mode that offers an enlarged view of the game’s reels.

Radka Bacheva, the Head of Sales and Business Development for Balkan and SE Europe at Wazdan, said in a statement: “Our product offering continues to gain plaudits, and we’re delighted to take our comprehensive portfolio live with OktagonBet. Expansion throughout Europe has been a priority for us and this is another exciting chance to show players the power of both our mechanics and our additional features, all of which combine for a fantastic slot adventure.”

Marija Petrovic, the Executive Assistant of Online Casino at OktagonBet, added: “Wazdan’s top-performing collection of innovative games stands out in the market, through both the detailed graphics and landscapes and the engaging mechanics and math models. Looking to expand our casino offering is also important for us, and we’re very hopeful about the potential of this partnership.”