LeoVegas Partners With Gambling Therapy For New LeoLine Live Chat
LeoVegas Casino has partnered up with gambling charity Gambling Therapy to launch a new live chat service.
The popular online casino, which we praised for having a huge collection of games and promotions, announced the news this week, revealing that it had collaborated with the leading gambling charity to launch the LeoLine service across all of its UK-based websites.
According to reports, LeoLine will offer instant support to players who require access to additional help regarding their gambling activity. The new service has already been implemented and will be evaluated over a three-month period after which its impact will be assessed and shared later on this year.
The service comes after LeoVegas Casino partnered with Gambling Therapy in an effort to help support early identification and interaction with vulnerable customers. Previously, LeoVegas Casino had donated a large sum of money to the charity which helped it deliver training sessions regarding gambling addictions.
What They Say
Mark Good, a spokesperson for LeoVegas subsidiary BetUK.com, said in a statement: “Our mission at LeoVegas is to create the greatest online gaming experience, with safer gambling at the core of our culture. This innovative idea from within our own team has developed into a working solution, and we are proud to be working with Gambling Therapy to deliver and share our findings with the wider industry.”
Rob Mabbett, the Gambling Therapy manager at Gordon Moody, a gambling charity which had previously spoken to LeoVegas on rehabilitation, added: “This is a really exciting project for Gambling Therapy. For years, anyone who has been affected by problem gambling has accessed our multilingual service through links on gambling operator sites to our website and app.
“Having a direct link to our services through LeoLine will reduce the friction that can so often prevent service users getting the support that they need. This is a fantastic initiative and it has been a pleasure working with the team at Rocket X, they are dynamic, forward-thinking and passionate about responsible gambling and player protection.”
The news comes after the UK Gambling Commission announced new rule changes to better protect customers and improve how gambling operators interact with vulnerable customers. The changes will also improve transparency standards regarding the funding and the needs of addicts who benefit from prevention and treatment.
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