Yggdrasil Launches In Lithuania With Betsson Group Partnership
Yggdrasil has launched in Lithuania after extended its agreement with the Betsson Group.
The innovative slot developer, which is known for games such asHolmes And The Stolen Stone and Brazil Bomba, announced this week that it had launched its complete portfolio of games in Lithuania after extending its original partnership with Betsson Group.
According to Yggrasil, the expanded partnership extends Yggdrasil’s distribution deal to the popular Betsafe brand in Lithuania for a six-month period. This means that the Betsafe brand will be provided with all of Yggdrasil’s casino games from the beginning of April.
The games provided to Betsafe include Vikings Go Berserk, Untamed Wilds, Splitz game Temple Stacks, Golden Fish Tank, Racing Lovers, Jackpot Raiders, Jokerizer, Holmes And The Stolen Stones, Dr Fortuno, Ozwin’s Jackpots, Rainbow Ryan, Dwarf Mine, and more.
As part of the extended agreement, Betsafe will also be provided with Yggdrasil’s upcoming games including the firm’s second Splitz game Neon Rush which is expected to launch in April. What’s more, Betsafe will also be given access to Yggdrasil’s promotional tool BOOST to drive engagement and retention.
Betsafe has been operating in Lithuania since 2016 when the market became regulated. Betsson, which owns the Betsafe brand in Lithuania, was one of Yggdrasil’s first customers after the firms signed an agreement back in 2017. The agreement has been extended again and again to cover jurisdictions such as Spain, Latvia, Italy, and now Lithuania.
What They Say
Patrick Nordwall, the Head of Nordics at Yggdrasil, said in a statement: “Betsson is one of our key customers and we are thrilled to extend our long-lasting partnership and partner with them in a new market. We continue to implement our growth strategy in regulated markets, and we are looking forward to offering our games to local players in Lithuania, especially titles featuring our new mechanics Splits and upcoming Gigablox.”
Ciara Nic Liam, the Product Director at Betsson Group, added: “Yggdrasil’s games have been very popular among our customers across all markets since day one of our partnership and we know Lithuania will be no different. Their ever-growing portfolio of innovative and engaging games will be a great addition to our existing offering.”
The news comes as Yggdrasil continues to strike content agreements with various firms including casino operators to extend its player reach. Recent partnerships have been made with Black Cow, Veikkaus, Patagonia Entertainment, Wildz.com, Tipsport, Casino Barcelona, and more.
Meanwhile, Yggdrasil has continued to develop and release new video slots including Brazil Bomba, Ice And Fire, Temple Stacks, Avatars: Gateway Guardians, Aldo’s Journey, 9K Yeti, John Carew Blackjack, Age Of Asgard, Blood Moon Wilds, and dozens more video slots.