Tuesday, 3 September 2019

PlayOJO Launches New Responsible Gambling Campaign In Sweden

PlayOJO Logo Cropped

PlayOJO has launched a brand new responsible gambling campaign in Sweden.

The popular online casino, which is owned by SkillOnNet, announced the launch of its new campaign this week, revealing that it will be appearing on television, radio and on the web in Sweden, promoting a focus on responsible gambling.

According to reports, the new campaign will be PlayOJO’s ‘Thumbs Up’ campaign which has already been running in the UK. The advertisement focuses on responsible gambling and sees a PlayOJO gamer walk through the streets with a giant thumbs up.

The advertisement reemphasises PlayOJO’s fair play rules and reinforces how the online casino provides players with the tools and support they need to stay in control of their gambling. The UK campaign also highlighted PlayOJO’s welcome package, and we can assume the Swedish campaign will do so too.

PlayOJO revealed that the campaign will air on Sweden’s most popular television channels TV3, TV6 and Kanal 5. However, the ads will not be broadcast between 4 PM and 9 PM in order to minimise the risk of minors viewing the advertisements. This is in line with PlayOJO’s decision earlier this year to avoid advertising its site in Sweden between these hours as part of its stance on responsible gambling.

What They Say

Peter Bennett, the Head of Brand Marketing at PlayOJO, said in a statement: “PlayOJO is the fair casino where players are put first, and we wanted to reflect this in our latest advertising campaign in Sweden. The ads really drive home the controls we have in place to ensure that players are properly protected and the tools we give them to continue to play responsibly.

As per our earlier decision to only advertise on TV in post-peak periods, our latest campaign will not be broadcast between 4 PM and 9 PM each day making PlayOJO the only online casino in Sweden to focus on Responsible Gambling in all its advertising and stop advertising on TV before 9 PM.”

As mentioned, PlayOJO is one of the most popular online casinos in the UK. In our review for the site, we praised PlayOJO for having no wager requirements, supporting multiple languages and accepting various payment methods.

Meanwhile, PlayOJO parent company SkillOnNet has recently been in the news for launching several new online casinos. Since June, the casino operator has launched ICE36 Casino, Miami Jackpots and 44Aces, all of which offer a huge collection of games and several unique promotions and bonuses.

All of the casinos have received praise for their offerings as well as for being mobile-friendly. We’ve reviewed all of SkillOnNet’s new online casinos and look forward to new future offerings. If you’d like to know more about PlayOJO and its parent company SkillOnNet, click here.