Tuesday, 14 April 2020

Yggdrasil Signs Strategic Franchise Deal With Flow Gaming In Asia

Yggdrasil Logo

Yggdrasil has signed a strategic franchise agreement with Flow Gaming.

Under the agreement, Flow Gaming will be given access to Yggdrasil’s entire development process as well as the YG platform which includes its Game Adaption Tools and Interface, game promotional tools and access to all content created by YG Masters program partners.

Flow Gaming, as a franchisee to Yggdrasil, will be allowed to source and offer the developer’s casino games for distribution across Asia and to cross-collaborate with other franchisees globally, expanding on Yggdrasil’s player reach exponentially.

According to Yggdrasil’s official announcement, Flow Gaming is a market leader in Asia that specialises in distributing casino technology and services. The firm is known for offering the best selection of video slots via their back-office technology.

The move is one of the latest by Yggdrasil to extend its player reach worldwide. The firm has partnered with dozens of other gambling companies for various opportunities including the Betsson Group, the Swedish Gambling Association, Veikkaus, Patagonia Entertainment, and many others.

What They Say

Peter van Tuyl, the COO of Flow Gaming, said in a statement: “We are very excited to partner up with one of the best and most innovative iGaming solutions and slots provider in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base.

“With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties. The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”

Bjorn Krantz, the Head of Publishing at Yggdrasil, added: “We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming. With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry.

“In the Franchise package, everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”