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Tuesday, 4 February 2020

Playtech And Mansion Group Announce Five-Year Contract Extension

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Playtech and the Mansion Group have announced a five-year contract extension.

The two firms announced the news this week, revealing that they have both agreed to extend their content agreement. Under the original agreement, Playtechsupplied its portfolio of games to Mansion Group casino websites such as Casino.com, Mansion Casino and Slots Heaven in the UK and Italy.

According to Playtech, the extended agreement extends on this and sees Mansion Group launch a dedicated Casino tab on Casino.com and follows on from the firm’s commitment to a “bespoke Live Casino studio space in Playtech’s Eurolive facility, featuring both Live Roulette and Live Blackjack.”

The two firms have been working together for several years and previous agreements saw the Mansion Group implement a series of engagement and gamification tools for the provider. Together, they also launched Mansion’s CaptainUp tool which is only available to Playtech customers through the provider’s Open Platform technology.

What They Say

Shimon Akad, the Chief Operating Officer for Playtech, said in a statement: “We enjoy a close and collaborative relationship with Mansion, and they remain a key long-term partner for Playtech. We continue to grow with them and support their position as market leaders. Mansion’s commitment to an exclusive Live Casino space for Casino.com is a significant step in taking the company’s Live offering to a new level and creating a valuable new USP.”

He continued: “Mansion’s decision to extend its partnership with us comes at a very exciting time in terms of product development, particularly with the development of our Engagement Centre and Player Journey technology. It’s fantastic to see such a key partner like Mansion actively investing time in utilising new customer engagement tools to deliver an enhanced, personalised player experience. We look forward to continuing an ever-more successful partnership across all markets over the next five years.”

Karel Manasco, the CEO at Mansion Group, added: “Our long-standing partnership with Playtech has been built on a strong and successful relationship. The recent launch of our dedicated Live Casino, a unique and tailored studio space allows us to offer a more exclusive and personalised experience for our players. With Playtech’s track record of innovation in this area, their engaging content will provide more choice to our growing portfolio and we’re very excited to continue this partnership.”

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