Tuesday, 10 December 2019

Operator EveryMatrix Closes Its White-Label Casinos In Denmark


Casino operator EveryMatrix has announced the closure of several of its white-label casinos in Denmark.

The operator, which is behind popular casino sites such as PlayFrank and Casino Cruise, has announced that it is closing several of its white-label casinos in Denmark including sites www.casinohouse.dk, www.77.dk, www.victoriamilan.dk, as well as online casino www.jetbull.dk.

In its announcement, EveryMatrix also revealed that it will be withdrawing from the white-label casino space in the country but will continue to provide a “fully certified and reliable platform and software solutions” to casino operators licensed in the jurisdiction.

The statement from EveryMatrix reads: “Although EveryMatrix had a strong bond to its white-label business which brought commercial success and ambitions operators on board, in the last years the overall direction of the company shifted towards providing B2B specialised software solutions. EveryMatrix is fully committed to further strengthen its position as a market leader in the B2B space, and it will continue to build and develop in that direction.”

The news comes several months after EveryMatrix dropped its gambling license in the UK after the licenses were suspending by the UK Gambling Commission. The firm closed its online casinos in the country, describing its white-label sites as “irreparably damaged”.

PlayFrank Casino was one of the few casinos to close in the UK, but users who visit the website now are greeted with a pop-up suggesting that the operator is working on a “new casino experience in the UK”, leading to rumours that PlayFrank may be relaunched sometime in 2020 in the UK.

EveryMatrix In The News

The news comes weeks after the casino operator announced the launch of a brand new game development studio known as Spearhead Studios which was formed from an existing and experienced team from Gaming Innovation Group (GiG). According to EveryMatrix, the new team will work on developing brand new games.

The team was responsible for the creation of Book Of Souls which was highly praised at launch. EveryMatrix’s announcement of the team also suggests that they are focusing on developing video slots as well as table games such as roulette and blackjack. However, more details of their upcoming projects were not revealed.

Meanwhile, EveryMatrix has been busy striking content agreements with game developers, allowing its white-label operators to provide a wider selection of games. Some of the recent agreements have been made with Swintt, Revolver Games, PG SOFT, Skywind Group, and so many more.