Thursday, 21 November 2019

EveryMatrix Launches New Game Development Firm Spearhead Studios

EveryMatrix Spearhead Studios

EveryMatrix has announced the launch of its brand new game development studio.

The casino operator, which owns sites such as PlayFrank and Fantasino, announced the news this week, revealing that the firm had created a brand new game development studio known as Spearhead Studios formed from an existing and experienced team from the recently acquired Gaming Innovation Group (GiG).

According to EveryMatrix’s official announcement, the new studio is based in Marbella, Spain, and is led by Mathias Larsson, the former Managing Director at GiG. The online gaming veteran reportedly has 11 years of management experienced and has worked for established firms including Ezugi and HoGaming.

The team, who previously released the critically acclaimed slot Book Of Souls under GiG, will begin working on new casino games. Although EveryMatrix’s announcement failed to state exactly to expect, the firm did hint that the studio are working on releasing blackjack and roulette table games.

Mathias Larsson, the Managing Director at Spearhead Studios, said in a statement: “I’m very excited to play a part in the launch of Spearhead Studios and continue the work we’ve already started. We have a very talented and highly skilled team which will prove successful in the years to come. Being part of such a thriving company as EveryMatrix will strengthen our offering to the market and will help Spearhead reach a bigger audience.”

Ebbe Groes, Group Chief Executive Officer and Co-founder, added: “EveryMatrix is an established B2B brand and entering the game development sector was something which we wanted to do for some time now. Having a creative gaming studio led by a brilliant executive such as Mathias Larsson sets EveryMatrix apart in this competitive industry and we are confident that this combo is going to serve our clients and partners very well.

“The background for this acquisition is the tremendous success of our CasinoEngine product, which has strong synergies to Spearhead. However, we will keep the studio activity highly independent, winning market share on its own merits while staying true to our principles of full transparency and maximum coverage in CasinoEngine.”

An Exciting Update

EveryMatrix’s announcement of the new game studio comes at an exciting time as we discovered that PlayFrank, operated by EveryMatrix, has been taken down temporarily. Users who visit the site are greeted with a message that the site is working on “a new casino experience in the UK”.

However, EveryMatrix announced in August that it had a decision to pull out of the UK market after the UK Gambling Commission revoked its license for unknown reasons. The message implies that PlayFrank may be returning in a new form to gamblers based in the United Kingdom.

What’s even stranger about the announcement is that PlayFrank seems to be only EveryMatrix-operated site displaying the message, suggesting that PlayFrank may be the only online casino returning to the UK. Regardless, no other information has been given right now and the new message asks visitors to “check back shortly”.

Keep following for more updates.