Tuesday, 24 August 2021

Gambling Operator Betano Announces Benfica Football Team Sponsorship

Betano Benfica

Gambling operator Betano has announced a sponsorship with Portuguese football team Benfica.

The gambling operator has entered into a three-year sponsorship with the Primeira Liga football club and under it, Betano will become the team’s first-ever sleeve sponsor with its logo displayed on the sleeves of all player shirts. In addition, Betano will work with the team to create a series of features and activations to run across Benfica’s platforms.

George Daskalakis, the Chief Executive of Betano parent company Kaizen Gaming, said in a statement to iGamingBusiness: “We are excited to start working with this great club, together with whom we aim to undertake common social executives. This clearly highlights our strong commitment to the Portuguese market, an involvement we are determined to continue to demonstrate through our sustained support for sport and Portuguese society.”

Domingos Soares de Oliveira, the Chief Executive of Benfica, commented: “This is a partnership with a new dimension for the club, and with a brand that is well implemented in sports and entertainment. Betano stands out for its innovation, especially in the digital area, and that is something with which we identify.”

Betano’s sponsorship of Benfica comes after the gambling operator struck a similar sponsorship agreement with fellow Primeira Liga club Sporting Lisbon, under which Betano branding will be displayed on the front of players’ shirts between the 2021 and 2023 seasons. The news also comes after Bwin signed an agreement with Liga Portugal.

Betclic Boosts Portuguese Presence With New Basketball Federation Deal

Alongside the above, gambling operator Betclic has announced a partnership with the Portuguese Basketball Federation.

According to SBC News, The brand new three-year agreement was struck as part of a move to strengthen Betclic’s presence across Portugal. Under the partnership, the Portuguese Basketball League will be renamed the Betclic League.

Pureza Sousa, the Country Manager of Betclic Portugal, said in a statement: “Betclic’s entry as the main sponsor of the basketball league represents a firm step in our ambitions of wanting to bring to national sport a new paradigm of visibility that we have not been able to achieve in certain sports, namely basketball with the Betclic League.”

BK8 Signs Sponsorships With Five LaLiga Football Clubs

Alongside the above, gambling operator BK8 has announced its signed sponsorship agreements with five LaLiga football clubs.

As part of the sponsorships, BK8 has been named the Official Asian Betting Partner of Spanish football clubs Valencia, Villarreal, Athletic Club Bilbao, RCD Mallorca, and Elche. The operator’s branding will be displayed on the football clubs’ social media channels and along virtual perimeter advertising boards.

Michael Gatt, the Managing Director for BK8 Europe, said in a statement to SportsBusiness: “These new deals are really exciting for BK8 and represent a huge market for us as a brand in being able to begin to achieve some of our objectives in working closely with football-related partnerships. We are very ambitious and to have joined forces with some of Spain’s leading clubs shows the determination we have to be able to address some of the work we want to do moving forward.

“This partnership with some of Spain’s elite football institutions puts us on the map in Europe and we look forward to a successful relationship with them all. Overall, we are working with a number of football stakeholders across Europe at this moment in time, so we can continue on this positive trajectory and help us invest with not just clubs but also charities and the community who share our ambition to make a difference in football.”

Anil Murthy, the President of Valencia, said: “VCF is a global brand and Asia is an important market for us. We hope that with this agreement with BK8, our presence in Asia will continue to grow.”

Alfonso Diaz, the Chief Executive at RCD Mallorca, added: “This is a really important agreement for us and it confirms our progress on a global strategy in which RCD Mallorca brand expands internationally.”

Fernando Roig, the President at Villarreal, commented: “We are very pleased with this partnership agreement in Asia. We hope it is beneficial and positive for both parties, and as a global sporting entity, it helps us gain presence in such an important continent.”

GambleAware’s Bet Regret Campaign Returns As Football Starts Up

Finally, GambleAware’s Bet Regret campaign has returned following the start of the brand new football season in the UK.

The campaign, which encourages gamblers aged 18 to 34 to “tap out” before placing another bet, is now being broadcast on radio and television and will be promoted digitally, as well as inside and outside football stadiums until September 19.

Zoe Osmond, the Chief Executive of GambleAware, said in a statement to CasinoBeats: “With the start of the football season and fans returning to stadiums, we must do all we can to encourage people to pause and consider before making a bet. With all public health campaigns, the biggest challenge is translating awareness and intentions into actions, which is why there is a continued need to promote behavioural nudges, such as ‘Tap Out’. So far, we have seen promising results from the campaign to date, with more people recognising and using ‘Tapping Out’ as a technique to moderate their betting.”

Last June, GambleAware published the results of its Bet Regret campaign, with around 38% of the campaign’s audience stating that they now try to “Tap Out” of their app before placing an additional bet. The percentage increased to over 50% for those with higher-risk profiles, while a further 17% said they actively “Tapped Out” of their accounts before placing a wager.