Thursday, 20 June 2019

English Football Clubs Announce New Betting Shirt Sponsorship Deals


Three English Premier League football clubs have announced new shirt sponsorship deals.

The Wolverhampton Wanderers have announced they’ve partnered with Asian gambling operator ManBetX. While specifics haven’t yet been revealed, the Wolves have stated that the partnership will cover the 2019-20 season and that ManBetX branding will appear on the front of the club’s first-team as well as on it’s under-23 and disability teams.

In a statement, the club’s Managing Director Laurie Dalrymple said: “We had the opportunity to work with a new principal partner for the 2019-20 season and we felt that the scale and ambition of ManBetX was closely aligned to ours – I’m confident we can achieve great things in what is Wolves’ largest ever sponsorship deal.”

Xavi Wong, the Sponsorship Director at ManBetX, said: “We are certain that our partnership will blossom and benefit both parties. We believe that Wolves are able to move us to greater heights and set us apart from our competitors.”

Prior to their partnership with ManBetX, the Wolves had worked with Asian operator W88 for the 2018-19 season.

Burnley’s New Sponsorship

Meanwhile, Burnley has announced a sponsorship deal with LoveBet, another Asian gambling operator, that will run through both the 2019-20 and 2021-22 campaigns. According to reports, LoveBet branding will appear on the front and sleeves of the club’s shirts along with on replica adult shirts.

In addition to partnering with Burnley, LoveBet is currently the betting partner of French Ligue 1 club Paris St Germain following their deal which was announced last year. Edward Li, the LoveBet Senior Director, said in a statement: “The growing presence of the club in Asia and worldwide will help us further promote our brand.

“We’re already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years.”

Burnley’s Commercial Director Anthony Fairclough said: “We are delighted to welcome LoveBet who we believe will be the ideal partner for the club. Together, we will reach and engage with our ever-increasing global audience, in particular, the Asian market.”

Birmingham City and BoyleSports

Finally, Birmingham City has announced a sponsorship with Irish bookmaker Boylesports, which recently acquired bookmaker Wilf Gilbert in the UK, in what has been described as the club’s biggest sponsorship deal in over a decade.

Ian Dutton, the Chief Commercial Officer for Birmingham City, said of the sponsorship: “We are delighted and thrilled to be welcoming BoyleSports as the Club’s new principal shirt partner. Throughout our discussions with them, it was clear that they identified the club as the perfect avenue to support their ambition to conquer the UK market.”

BoyleSports Head of Communication Leon Blanche said: “We are absolutely thrilled to be on board and proud to be pledging ourselves as Birmingham City’s principal partner. It’s an honour to be joining forces with a club steeped in history and tradition and we believe it’s a perfect match between a club and company who are on the same page in terms of our huge ambitions.”

The news comes after the LeoVegas Group announced a multi-year partnership with Premiership Rugby in which the firm’s becomes the Premiership Rugby’s official betting partner and becomes the event’s official casino partner.

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