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Friday, 14 June 2019

LeoVegas Group Brands Announce Premiership Rugby Sponsorship


The LeoVegas Group has announced a multi-year partnership with Premiership Rugby.

Under the agreement, LeoVegas’ BetUK.com website becomes the Premiership Rugby’s official betting partner while 21.co.uk becomes the sport’s official casino partner. The sponsorship is due to begin during the 2019-20 season.

According to the official announcement, the partnership includes watching and betting exclusivity as well as a 24/7 stream of Premiership Rugby at BetUK.com which provides customers with “dynamic opportunities around in-play betting”.

Both firms have stated that they want the agreement to act as a platform to raise awareness of problem gambling and to promote safer gaming. Both firms also pointed to their partnerships with Epic Risk Management who fights against problem gambling by delivering education and consulting to those at-risk.

As part of the agreement, both LeoVegas and Premiership Rugby have pledged to support Safer Gambling Week and will promote the Gamble Responsibly campaign at Gallagher Premiership Rugby matches.

What They Say

In a statement, Dominic Hayes, the Commercial Director at Premiership Rugby, said: “We’re delighted to welcome BetUK.com as a partner of Premiership Rugby.

“BetUK.com are a British brand with responsible gambling at the heart of their business providing a safe and controlled environment. This is the first league-wide partnership they have undertaken so we are pleased to be part of their future plans.”

Mark Good, a representative for BetUK.com, said: “We are delighted that BetUK.com will become the official betting partner of Premiership Rugby, one of the leading professional sports competitions in the UK.

“The partnership also provides BetUK.com with a platform to communicate the safer gambling tools that are available, so Premiership Rugby fans can enhance their enjoyment of the event by using BetUK.com responsibly.”

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