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Caesars Entertainment Launches Sportsbook At Las Vegas Casino

Caesers Entertainment launched its “next generation” sportsbook property at its LINQ Hotel & Casino on the Las Vegas promenade this week.

Caesars CEO and President Mark Frissora was joined by NFL legend Terrell Owens at the launch event, SBC News reports.

Called The Book, Caesars Entertainment claimed it’s created the most “technologically advanced venue” located on the Vegas Strip before stating that the property is “innovative”.

The Book, which aims to redefine sports betting, features over 200 seats, 87 LED televisions, several mobile and self-serve stations as well as sports and bar games for customers to play.

In addition to that, the property features fan caves which act as rentable living rooms, allowing customers to play video games and use virtual reality headsets. Meanwhile, the property will use “relay robots” to deliver bottled non-alcoholic beverages directly to fan caves.

The Sportsbook property also has numerous tablets which customers can use to make bets or play games, drink coasters which trigger augmented reality games and a self-serve beer wall.

Sports Betting in the US

Speaking about the property, Frissora said: “Caesars Entertainment has made significant investments in our gaming and entertainment offerings, meeting changing customers’ demands, maximizing opportunities afforded by new sports betting legislation, and redefining the future of gaming.

“The Book is an exciting example of just that,” he added.

Caesars Entertainment hasn’t been the only casino and hotel company to target sports betting in the United States.

After the Supreme Court overturned PASPA (Professional and Amateur Sports Protection Act of 1992), several companies have struck partnerships or launched their own sportsbooks.

Last week, Wynn Resorts announced a partnership with European mobile sportsbook company BetBull so the two companies could “pursue sports betting opportunities in the emerging US market.”

Meanwhile, USBooking will reportedly open a sportsbook at the Santa Ana Star Casino in New Mexico tomorrow (October 17) and MGM Resorts recently made a deal with the United Auburn Indian Community (UAIC), a Native American tribe, to provide sports betting in the State of California when its legalised.

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