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EveryMatrix Partners With beBettor To Improve Affordability Checks

EveryMatrix

EveryMatrix casino operator has partnered with compliance start-up beBettor to improve its compliance processes.

The casino operator had its licenses suspended by the UK Gambling Commission last week over social responsibility failings. Now, in an effort to life its suspension, EveryMatrix has partnered with beBettor, a technology company offering affordable software that helps operators work out much customers can afford to gamble.

betBettor checks player affordability based on information provided to the firm by users and on the actions they make across multiple websites. According to EveryMatrix’s official press release, the firm offers a market-driven solution for a holistic view on player spending, specifically tailored for the UK market.

In a statement, EveryMatrix CEO Ebbe Groes said: “We’re excited to work with betBettor on this novel idea. We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players. Problem players will often have many accounts and the only way to spot and take action will be for us all to be work together.”

Harry Cott, the CEO of beBettor, added: “Affordability and operators’ social responsibility towards customers is an industry-wide challenge which we are delighted to start solving with EveryMatrix in a collaborative way. Given the average online gambler int he UK now has four accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term.

“That’s why we’re building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction. We’re very happy EveryMatrix has decided to join the network and shape the future of sustainable gambling.”

EveryMatrix’s Suspension

The UK Gambling Commission announced its decision to suspend EveryMatrix’s operating license last week. In its official announcement, the Commission cited Gambling Act 2005 which allows the regulatory body to suspend a license to carry out a review of the licensee.

In our original report, we stated that the Commission generally does this if it believes that the operator has been inconsistent with its licensing objectives, failed to co-operate with a review, has been deemed unsuitable to continue offering gambling services or has breached a condition of its license.

The decision to suspend EveryMatrix’s gambling license affects all of its white-label casino sites including PlayFrank, Jetbull, Fantasino, Sportingindex, West Casino and many more. Currently, the online casinos are no longer accepting new registrations or deposits.

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