Tuesday, 13 July 2021

Pragmatic Play Expands Player Reach With New Content Agreements

Pragmatic Play Content Agreements

Pragmatic Play has expanded its player reach by striking new content agreements.

The leading game developer announced a new content agreement today with Coolbet, under which Pragmatic Play’s entire catalogue of video slots and live casino titles have been made available with the gambling website, including slots such as Wolf Gold, Wild Wild Riches, and more.

The agreement also encompasses all of Pragmatic Play’s live casino table games, including Dragon Tiger, Mega Roulette, Blackjack, and more. The live casino titles will feature Coolbet’s branding for a more immersive experience.

Lena Yasir, the Vice President of Malta Operations at Pragmatic Play, said in a statement: “As a leading provider of live casino and slot products to the iGaming industry, it is our responsibility to partner with brands that embody our values. Coolbet has constructed its reputation as a first-rate supplier by implementing its core values into all of its operations, and we look forward to seeing how the relationship develops between our brands.”

Patrik Backlund, Coolbet’s Head of Casino and Games, added: “We are delighted to bring Pragmatic Play’s market-leading slot and casino products to our players. Pragmatic Play’s live casino offers a host of high-quality experiences, and we can’t wait to see how it is received by our audience.”

Pragmatic Play announced a similar content agreement with Betpredator in Venezuela yesterday, under which the studio’s entire catalogue of video slots has launched with the operator. The new agreement helps expand Pragmatic Play’s player reach internationally and comes after the studio made other agreements with operators such as Luckia, BetPlay, Betsson Group, and more.

Victor Arias, the Vice President of Latin American Operation at Pragmatic Play, said in a statement: “We are always looking to add innovative partners and we’re very pleased to join forces with Betpredator. Expansion across Latin American has been a real focal point for us in the last 12 months and we’re really pleased with how our products are being received by LatAm players.”

Robert Aguero, the External Casino Manager at Betpredator, added: “Pragmatic Play’s comprehensive slot offering provides engaging gaming experiences for players of all tastes and we’re delighted to add its games to our casino. We can’t wait to see how our players react and look forward to a strong partnership together.”

The above news comes as Pragmatic Play continues to release new and exciting online casino games, including new Azure Blackjack titles, Empty The Bank, 5 Lions MegaWays, Lucky Lightning, Dragon Hot Hold & Spin, Heart Of Rio, Panda’s Fortune 2, The Magic Cauldron – Enchanted Brew, plus so much more.

Ireland Will Have ‘Powerful’ Gambling Regulator By End Of 2021

Ireland will have an “extremely powerful” gambling regulator by the end of 2021, Minister of State for Justice James Browne has announced.

As reported by GamblingInsider, Minister James Browne has announced plans to introduce comprehensive legislation in September to reform the regulation of Ireland’s gambling industry, with a regulator in place by the end of 2021. The plans come eight years after a bill to regulate gambling was introduced but never passed.

The new regulatory body will, according to Browne, be supported by legislation. He said: “It’s really important to understand that it is not simply a regulator but they will have a public health remit as their primary focus in every decision and recommendation they will make.

Labour Senator Mark Wall, suggested that legislation for a new gambling regulator should arrive earlier. Expressing concern over the lack of gambling advertising regulation, Wall said: “What really disturbs me most is that there is no watershed on gambling advertising in this country. And our children and young adults are being exposed to a highly addictive behaviour. We have so many stories of children as young as six, especially when they were being homeschooled, asking their parents what these ads were all about.”

Browne added that it would be “challenging” to find an effective way of banning advertising, but said that the review of the Gambling Act could help in the regulation of gambling advertisements as a sponsorship ban has been touted as the most likely outcome of the review.

Lottoland LaunchesCharity Scratchcard

Also this week, online lotto operator Lottoland has announced the launch of a scratchcard with bets donated to several UK charities.

According to European Gaming, 20p of every £1 wagered on the scratchcard will be donated to charities Hospice UK, Blue Cross to support sick and injured pets, and the Prader-Willi Syndrome Association (PWSA) UK, which supports those affected with the Prader-Willi syndrome genetic disorder.

According to Lottoland, Players registered with the operator can take part in the charity scratchcard to win up to £250,000 every Monday, Wednesday, and Sunday. The game is based on the French lotto, featuring five main ball draws of numbers 1-49 plus a bonus ball drawn from numbers 1-10. Players that match all five numbers and the bonus ball win the £250,000 top prize.

Nigel Birrell, the CEO at Lottoland, said in a statement: “We are working with some truly fantastic charities this year and each of these causes is so vital for our communities – we’re delighted to be able to help them in any way we can.

“As a business, we are always looking for ways to offer our customers more choice through our games and lottos, and this scratchcard is another great example of offering something more than just prizes. We know that many of our customers want to give back and do something positive with their lotto play and so having the opportunity to support a great cause as well as be in with a chance to win money is a huge bonus.”