Wednesday, 29 April 2020

Playson Announces New Content Partnership With Developer Playtech


Playson has this week announced a new content partnership with Playtech.

The leading game developer, which is known for games such as Book Of Gold and Imperial Fruits, revealed this week that it had struck a content partnership with Playtech and its aggregation platform Playtech Open Platform (POP). Under the partnership, Playson will provide its entire portfolio of casino games to the POP platform in a move to boost its reach worldwide.

The games will then be made available to all of Playtech’s POP partnered casino operators. As part of the deal, some of the games made available include Solar Queen, Rome: Caesar’s Glory, the Funky Fruits series and the Timeless Fruits series too, as well as all future Playson releases.

In addition, Playson has provided Playtech with its promotional tools such as integration-free jackpots, seamless play, free spins, and tournaments with prize drops. The tools were made by Playson for its partnered firms and help boost player participation due to their fun mechanics and improved chances of making wins.

The move helps extend Playson’s player reach across the world as Playtech offers its games to its operators in various licensed jurisdictions. It also expands on the game selection available through Playtech’s POP platform, increasing the range of content made available at partnered operators.

What They Say

Aleksander Ivshin, the CEO of Playson, said in a statement: “Playtech is one of the sector’s largest software development companies and we’re thrilled to have partnered with them. With Playtech operating in every key market, this strategic deal is sure to open up some exciting opportunities in the months and years to come.”

James Frendo, the Director of Casino at Playtech, added: “Playson games are hugely popular and we’re delighted to add its burgeoning portfolio to POP. We aim to deliver our customers the best possible experience, along with the market’s finest games, and I know Playson’s titles will be a huge hit with operators around the world.”

The news comes after Playson announced a similar agreement with Romanian online casino and sportsbook Baumbet. Additional agreements have been made with other gambling firms including Arena Casino, Comtrade Gaming, Twin Casino, ORYX Gaming, Campeon Gaming, Singular, Salsa Technology, Flashbet, and more.

Meanwhile, Playson has continued to release new video slots such as Sunny Fruits: Hold And Win, Fruit Xtreme, Rome: Caesar’s Glory, Red Chilli Wins, and so many more. The developer is expected to release new games throughout the year, so check back for more details.