Paddy Power Betfair Adds Play’n GO Slots After Content Agreement
Paddy Power Betfair has officially added Play’n GO casino games.
The popular betting site and online casino announced last week that it has finally added content from software provider Play’n GO after the two firms struck an agreement. Under the partnership, Play’n GO will provide the gambling operator, now known as Flutter Entertainment, with a selection of its games.
This includes successful titles such as Rise Of Olympus, Tome Of Madness, Book Of Dead, and recent releases Mission Cash, Rise Of Dead and Demon. Reports suggest that the games will be made available firstly on paddypower.com and Betfair before being rolled out to other sister sites.
The agreement enhances Play’n GO’s player reach across the UK and, later on, throughout the rest of the world while also building upon the firm’s game catalogue. The move will help attract more users to Flutter Entertainment-owned gambling sites as the firm continues its “push into slots”.
Johan Tornqvist, the CEO of Play’n GO, said in a statement: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment.”
He added: “This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”
Francesco Borsetti, Betfair Gaming UK’s Commercial Director, added: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n GO. We aim to offer the widest selection of high-quality slot content and, with Play’n GO, we can continue to do just that.”
Play’n GO: A Growing Brand
News of the announcement comes as Play’n GO continues to expand its ever-growing online presence by striking deals with casino operators. Back in September, the software provider announced a content partnership with Codere, allowing Play’n GO to break into the Spanish and South American markets.
In August, Play’n GO struck a deal with GentingBet under which Play’n GO offers the betting website with a selection of its games. Back in April, Play’n GO made a deal with Svenska Spel Sport & Casino, a huge casino operator in Sweden. All of the deals have helped expand its player reach across the world and allowed the firm to grow.
During all of this, Play’n GO has also been releasing new video slots. Over the last few months, the software provider has launched games such as Rainforest Magic, Demon, Mission Cash, Inferno Joker, Hugo’s Adventure, and Rise Of Dead. All of the firm’s recent releases have been met with praise from both critics and fans.