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New Atlantic City Hard Rock President Applies For Gambling License

Atlantic City’s Hard Rock Hotel and Casino has applied for a new gambling license.

The popular venue appointed a new president, Joe Lupo, last week and new reports suggest that the company has submitted applications to state gaming authorities for Lupo and Hard Rock’s new VIP of Marketing Jeffrey Hook.

The New Jersey Casino Control Commission (CCC) will review the applications before deciding whether or not the two executives qualify for the licenses and residency waivers.

If the licenses are approved, Lupo will take over operations on November 1. If the licenses aren’t approved, Hard Rock will have to shuffle executives around once more.

Shaking the Company

The Hard Rock Hotel and Casino stands where the Trump Taj Mahal Casino Resort had been before it shut down almost two years ago.

The venue opened back in June following a $500 million renovation under CEO Matt Harkness.

Lupo is set to take over the hotel and casino by replacing Harkness, though the company have yet to reveal why they decided to shuffle executives around.

Lupo previously served as the Senior VP of Operations for the Borgata Hotel Casino and Spa but left it in November 2016 for Hard Rock.

According to the New Jersey Division of Gaming Enforcement, Hard Rock has made $68.1 million in total gaming revenue since opening its doors in June this year.

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