Jack Entertainment Extends Online Gaming Deal with Gan
Detroit based gaming, hospitality and entertainment cooperation Jack Entertainment has renewed its agreement with software provider Gan.
Jack Entertainment has its interests distributed across four states. It owns more than 400,000 square feet of gaming space, over 13,000 gaming positions as well as online casino playjack.com.
The extended simulated gaming deal aims to enhance engagement with patrons across Jack’s property portfolio through increased visitation.
“Jack Entertainment is excited to renew and extend Gan’s simulated gaming experience for our casino guests,” said Adam Suliman, Jack Entertainment’s vice-president of online gaming.
Suliman described Gan as a great partner who provided customers of Jack a fun and interactive way to engage with the operator’s properties.
The renewed partnership sees a delivery of Gan’s American-patented iBridge framework, connecting the gamestack internet gaming system to Jack’s casino management system. This will take place in Michigan and Ohio.
Gan’s CEO Dermot Smurfit commented: “As expected, and in line with our other casino operator clients’ reported experience, Jack has experienced increased patron loyalty through increased visitation on-property and increased on-property gaming revenues, as a consequence of engaging with their patrons online as well as on-property.
“Simulated gaming supports on-property casino visitation among patrons in competitive regional markets, and enables the operator to develop an income stream as well as an online database in advance of any expected regulation of Internet gambling.”
An online gaming service created by Gan, simulated gaming is tailored for American land-based casinos. It offers a gaming-as-entertainment consumer website as well as mobile apps that feature more than 200 slots and table games, such as poker, backgammon, gin tummy and blackjack tournaments.