Inspired Gaming Announces Partnerships With Bet365 And 888 Holdings
Inspired Gaming has announced content agreements with two large gambling firms.
The game provider, which is known for games such as Cash Bug and 20p Roulette, announced the news this week, revealing that it had made content deals with firms Bet365 and 888 Holdings, the owner of popular UK online casino 888 Casino. Under the agreement, Inspired Gaming will provide both firms with a selection of its games.
With Bet365, a small selection of Inspired Gaming content, including its virtual sports, has gone live in New Jersey for licensed online casinos, allowing the game provider to offers its games to players based in the US state. Meanwhile, most of Inspired Gaming’s content has gone live with 888 Casino in the UK.
The agreement allows Inspired Gaming to reach new players both in the United Kingdom and the United States, appealing to more players. It also enhances the game selection available at both 888 Casino and Bet365 where customers in New Jersey will reportedly be given access to over 4,800 virtual sports events a day.
The news comes as Inspired Gaming continues to expand its services by signing an agreement with Betvictor for virtual basketball, completing an acquisition of Novomatic’s Gaming Technology Group, signing a virtual sports license with NSL alumni, striking deals with BetStars and more.
All the while, Inspired Gaming has continued to develop and release new games. Over the last few months, Inspired has launched games such as Book Of The Irish, Bear Money, Virtual Football Matchday, and so many others.
What They Say
Steve Rogers, the Chief Commercial Officer at Inspired, said in a statement: “We’re excited to be providing our virtual sports to Bet365 as they expand in the US; we’ve enjoyed many highly successful product launches with them over the years and we’re confident this will be no exception.”
Claire Osbourne, the Vice President of Interactive Games at Inspired Gaming added: “Our games are very popular throughout Europe and we are sure they will be loved by 888 customers. North American growth is a key priority for Inspired and working with 888 in New Jersey is a major step in building our North American presence.”
Guy Cohen, the Senior Vice President of B2B at 888 Holdings, said in a statement: “Inspired Entertainment is an industry-leading authority in multiple regulated markets and adds considerable value to 888 Casino players around the world. We look forward to featuring their games and interactive gaming solutions. 888 Casino players will love the games provided through this new partnership.”