Tuesday, 24 March 2020

Developer Relax Gaming Announces Two Brand New Content Agreements

Relax Gaming

Relax Gaming has signed two new content agreements this week.

The game developer and aggregator announced this week that it had signed a content partnership with BetVictor as part of a move to extend its player reach worldwide. Under the agreement, Relax Gaming will provide BetVictor with its entire portfolio of games as well as those by third-parties.

Some of Relax’s casino games that will become available via the agreement include Temple Tumble, Mega Masks, Blackjack, Money Train, Journey To Mars, Let’s Get Ready To Rumble, Heroes Gathering, Wildchemy, and so much more. It’ll also offer games developed by third-parties such as Fantasia, MaxWin Gaming, 4ThePlayer, Electric Elephant, STHLM Gaming, and more.

As mentioned, the agreement extends Relax Gaming’s player reach across multiple jurisdictions including the United Kingdom. The partnership will also enhance BetVictor’s gaming catalogue which already includes content from providers such as NetEnt, Microgaming, and Pragmatic Play.

Daniel Eskola, the CCO of Relax Gaming, said in a statement: “BetVictor is a well-established online casino with a solid history in the sector and we can’t wait to see signature titles from Relax Gaming’s portfolio live on its online and mobile channels. With BetVictor’s growing international presence, this deal will allow us to service a range of markets and further expand our geographical reach.”

Turlough Lally, the Director of e-Gaming at BetVictor, added: “We were impressed with Relax Gaming’s simple aggregation model and diverse portfolio, featuring quality content that will be a great fit for the BetVictor brand. We are always looking to expand our offering with fresh new titles that appeal to various customer profiles and the addition of Relax’s broad range of online casino games will help us achieve that goal.”

Another Content Agreement

Also this week, Relax Gaming revealed it had struck a second content partnership but this time with Inspired Gaming. This partnership adds Inspired, a game developer, to Relax’s game aggregation via the Powered By partnership programme, giving Relax full access to Inspired Gaming’s portfolio of games.

What’s more, the partnership also provides Relax Gaming with access to the firm’s new V-Play Plug & Play solution which allows operators to access Inspired Gaming’s virtual sports games. Some of the casino games made available via the agreement include Mega Cherry, Undead Rich, Super Fruits Wild, Centurion, MIghty Hold Wilds, and so much more.

Speaking about the new agreement, Simon Hammon, the CPO of Relax Gaming, said: “Our partnership programmes have continued to expand significantly since launch, and we are delighted to welcome Inspired into the fold. As a multi-product provider, they develop exciting content for territories across the globe and we look forward to a long and fruitful partnership.”

Claire Osbourne, the Vice President of Interactive at Inspired, added: “Joining Relax Gaming’s partnership platform is a very exciting milestone for us as we look to grow our business and build brand awareness. Our content is already enjoyed in numerous jurisdictions across the globe and joining forces with Relax gives us even more avenues to boost exposure with leading operators.”