Casumo Casino Announces Acquisition of Gambling Site CasinoSecret
Popular online casino Casumo has announced it’s completed the acquisition of CasinoSecret, another online gambling website.
CasinoSecret is an online casino that launched back in 2018 and possessed a license by the Malta Gaming Authority. The site quickly became popular for offering customers a cashback promotion with no play-through conditions, rewarding users for continuous play and loyalty to the website.
In 2019, Casumo Casino acquired a 40% stake in the business and set out to complete an outright acquisition of the brand which Casumo claims will bring in more product and marketing experience to grow the brand and extend its reach worldwide.
Casumo, which was founded back in 2012 and remains a popular online casino around the world, has now completed the acquisition of CasinoSecret for an undisclosed sum, making the site Casumo’s first-ever acquisition.
Shelly Suter-Hadad, the Chief Executive at Casumo, said in a statement: “We have developed an ambitious and exciting collaboration with the team at CasinoSecret, which made the merger a clear next step from all perspectives. The acquisition will enable us to further leverage the strong synergies and shared direction of both businesses, while taking our group portfolio to the next level.”
In a statement to Focus GN, CasinoSecret Chief Executive Nadir Ounissi explained that CasinoSecret’s focus on customer experience meshed well with Casumo casino, adding: “Together we now open new doors to shared expertise and exciting opportunities across the brands.”
CasinoSecret: Everything We Know
CasinoSecret is live right now and currently offers new players a £100 welcome bonus on a first deposit and a cashback bonus on a second deposit. There are no wagering requirements on the bonuses, and the cashback bonus is only applicable to slot spins which do not generate a win.
The site currently offers over 1,700 games including video slots, table games, live casino, jackpots, and more, all of which are provided by several leading game developers like Yggdrasil, Microgaming, Evolution Gaming, NetEnt, Play’n GO, and more. It also accepts a variety of payment options and allows you to select your preferred method from Paysafecard, bank transfers, and debit cards too.
If that isn’t enough, CasinoSecret also runs slot tournaments 24/7 and offers players the chance to win cash prizes every day for achieving various goals like the longest consecutive winning streak, the single highest winning spin, the highest overall win, and more. Finally, the site also provides some great customer support services, allowing you to either email them or launch a live chat with the support team whenever needed.
All of the above offerings has made CasinoSecret a huge success in Europe and with Casumo’s expertise and knowledge of the gambling sector, it’ll likely only continue to grow and expand within the coming months. Unfortunately, there’s been no word on whether or not the site will launch for players based in the United Kingdom, so that’s something we’ll have to wait on.
The Casumo Sportsbook
Casumo is one of the most successful online casinos in the UK market right now and at the beginning of this year expanded its services by launching an online sportsbook on its website, giving players the chance to bet on sports games and more.
Alongside the launch of the sportsbook, Casumo announced a brand new welcome bonus for users who register with Casumo Sports. The bonus consists of a free £10 bet credited once newly registered players have deposited £10 and placed a bet on any pre-match at odds of 3/5 (1.6) or greater.
Casumo announced the launch of its sports betting service back in December, writing: “We would like you to meet our fancy new sportsbook: Casumo Sports. With its sleek and user-friendly design, Casumo sports makes sports betting fun and very simple. Whether it’s played on grass, mud or ice, we’ve got you covered.”
The sportsbook acts as an extension to the existing Casumo website and, as explained by Casumo, all sports and games are updated instantly so players aren’t left waiting around for results. What’s more, the sportsbook allows customers to hide sports or events they aren’t interested in, and it’s promised to provide users with fast deposits and withdrawals too.
Anyone registered with Casumo can freely access the sportsbook service and wager on a variety of sports games and events including snooker, football, rugby, tennis, and so much more. Since its launch, Casumo Sports has been praised by players for its flexibility, offering complete freedom, and exciting gambling opportunities.
Casumo’s Big Agreement
The acquisition of CasinoSecret and the launch of the sportsbook are part of Casumo’s plans to grow its brand. Back in July, Casumo signed a big agreement with gambling operator Gaming Innovation Group under which the group will power Casumo’s new casino site Power Mill.
According to CasinoBeats, the new online casino will launch at the end of 2020 under a Malta license, meaning that it will not be available to players based in the United Kingdom. The site will reportedly use Pay N Play, a payment service that allows users to play games and make deposits and withdrawals without having to register with the casino.
Richard Brown, the Chief Executive Officer at GiG said of the agreement: “We are very pleased to continue our partnership with the Casumo group by signing them onto our platform for a new brand launch.
“We have worked with their sister brand, Dunder, for several years, they have always prided themselves on first-class quality of product, services, and marketing. We are sure they will deliver success in the Pay N Play market as well and we are pleased to be part of the project.”
Shelly Suter-Hadad, the CEO at Casumo, added: “We are thrilled to be expanding our partnership with GiG for the launch of our new Pay N Play casino, which will further diversify our group’s offering and enable a new channel for growth. Together, we’re looking forward to bringing another distinctive brand and strong product to market later this year.”
The site isn’t set to open until later this year but we’re already looking forward to seeing what Casumo will be offering and whether or not it will be as successful as the main Casumo website.