Baltimore Casino Announces Landmark Partnership with NFL’s Ravens
The Horseshoe Casino Baltimore has announced a partnership with National Football League (NFL) team the Baltimore Ravens.
The agreement marks the second-ever partnership between a casino and an NFL franchise after the Dallas Cowboys partnered with Winstar World Casino and Resort earlier this year.
Horseshoe Casino Baltimore, owned by Caesers Entertainment and JACK entertainment, made the announced last week, revealing that it was the first such deal for both the casino and the NFL team. However, terms of the deal were not revealed.
Under the partnership, Horseshow will be able to use the NFL team’s logos and trademarks at gaming venues including the venue’s three-level bar, known as 14Forty now but will soon be rebranded with Raven’s logo.
In addition, the Ravens’ home stadium, M&T Bank Stadium, will advertise the casino, which has been facing a decrease in monthly gaming revenue after MGM Resorts launched their National Harbor casino two years ago.
Celebrating the Landmark Partnership
Kevin Rochlitz, the Ravens’ Senior Vice President of Corporate Sales and Business Development, said: “Horseshoe Casino Baltimore has become a popular destination, particularly for Ravens fans before and after our home games.
“We’re enthused about this partnership and believe it will further enrich the entertainment appeal surrounding M&T Bank Stadium. Additionally, we feel it will help contribute to the exciting development taking place throughout the area.”
Horseshoe Casino Baltimore General Manager Erin Chamberlin also celebrated the announcement, saying in a statement: “It is an honour for us to officially partner with our neighbour, the Baltimore Ravens. We are two strong Baltimore brands that are committed to the city and the region.
“We both offer a unique entertainment product with [a] broad and complementary appeal. And, we share a common commitment to transforming the southern gateway into an unrivalled entertainment district that adds renewed energy and excitement to the area.”
The news comes after the Dallas Cowboys formed a similar partnership with the Chickasaw Nation’s Winstar World Casino in Oklahoma last month. The new partnerships are a result of the NFL formally relaxing its ban on teams having business ties to casinos and other gaming venues.
NFL relaxed its rules after the Supreme Court overruled the federal ban on sports betting and allowed each state to review the activity.